Q5. How did you attract/address your audience?

To engage our audience in our thriller opening we felt we had to make it very different form any others that have been done. By Using the hidden and reverse gender of the killer we could engage our audience as they would want to see more to find out who was the killer we also tried to engage our audience by using props such as the bloody shirt, the tape and the spade. These all promote conventions of mystery and violence in the thriller genre. Another way we tried to engage our audience was using dramatic music within the opening. Below is one of the four sound tracts used in our thriller.

The flashbacks used in our opening where one of our key aims to attract our audience and we did this by using fire burning the writing and then speeding it up. This we thought was very effective as we couldn’t find any her movies that had done it recently and was very interesting and unconventional.

The editing used in our thriller was also key to attracting the audience as the short flash transitions and the fade to black/ white make the opening more dramatic and eye catching.

To attract and address our audience the questionnaire and the vox pop we did helped significantly. This is because the responses gave us good ideas into what the audience would like to see in our Thriller. For example the most popular camera shot that was answered on was our shots that disguised the gender of he killer. The audience wanted to see a reverse gender plot and for the killer to be disguised for as long as possible. The audience also wanted a good range of camera angles and we did this by using shots in our thriller such as slow zooms, wide angle shots, close ups, extreme close ups, inferior shots, handheld shots We did exactly that and showed the true identity of the killer at the end of the opening.

 I feel that we did a good job of addressing the audience that we selected by using the allowed level of conventions while still leaving room for manoeuvre to add more in. To address the audience, w posted our video on popular networking sites like Facebook, You Tube and Twitter. The feedback we received was mainly positive, but with some aspects on which we could have improved the opening if need be our questionnaire was the close up shot as you can see from the bar chart below.

On the internet we had feedback on our opening and was complimented on the diversity and range of our product. Also we got good feedback on how good we used different shot types. The only negative feedback we got was that it needed more dialogue to make it more clearer on what was happening.